What are the tips to ace subliminal marketing?.Are there any laws for subliminal marketing?.What are the disadvantages of subliminal marketing?.What are the benefits of subliminal marketing?.What are the types of subliminal messages?.Is there a difference between subliminal and subconscious?.Results help shed light on the topic in question as applied in Lebanon and guide marketers to the advantages and disadvantages of subliminal messages in ads. The outcome is an assessment of the respondents’ literacy and attitude towards subliminal messages. This research is exploratory in nature and uses two research techniques, namely a survey research to quantify findings, and a qualitative research to conduct an in-depth literature review that is supported by structured interviews with selected figures from the Lebanese market. A sample of MBA students has been exposed to a selection of examples of such messages the results of these experiments are analyzed, tested, and then analyzed throughout the paper. The purpose of this paper is to shed light on the dilemma of subliminal messages as used in Lebanese marketing advertising. Although researches in this field have not proven that subliminal messages affect human behavior per se, results of the studies that examined the effect of subliminal messages have been contradictory there is no clear evidence as to how this concept works. Many believe in the power of the subconscious and propose that subliminal messages are hidden in ads and are addressed to that hidden part of the brain. However, there has been a continuous debate among marketers about the use of subliminal messages in advertising. Millions of dollars are budgeted to attract new customers and to retain current customers. Marketing advertising is one of the fundamental activities performed by all businesses. This study says about the influential role of the corporate reputation in consumer's attitude toward social media advertising. And it makes it difficult to generalize the findings and assume for variations that happened in the attitude of consumers. So, there remains a lot of gap to be filled up in sense of the Area or we can say it as geographical perspective and the audience's perspective that we call target market of the research. This study is limited to the convenience audience and it is designed as a cross-sectional only. Again, it was noted that corporate reputation significantly influences this relationship absolutely between relationship of corporate standing and consumer response. We found a significant relationship between consumer's attitude toward social media advertising and their responses. And that helped us in compilation of the research work. We distributed the questionnaires in order to collect and analyse the data while using linear regression. Meanwhile we adopted convenience sampling technique in this research. We had assumed total respondents 200 and we achieved the target. Social media advertising is progressively adopting plots in specialists and researchers. The purpose of this study is to examine the influence of corporate standing and attitude towards social media on consumer response. Overall results reveal that both the marketing and non-marketing professionals view and perceive the subliminal messages embedded in the ads with a statistically significant difference. For non-marketers, no support for any of the hypotheses found. Also marketers' attitude towards subliminal ads was negatively significant on behavior towards brand.
Results of Path analysis show that only one factors for marketers, such that Knowledge about subliminal messages had significant positive effect on attitude towards subliminal Ads. Structural Equation modeling was performed to test the hypothesized relationship between variables. For each group total of 140 participants gave their responses. Three commercials were selected which had embedded subliminal messages and respondents viewed the advertisements before filling out questionnaires to identify their level of awareness and the degree of knowledge about the type of subliminal content embedded in the ads. To serve the objective of comparative analysis conceptual model was developed for both groups which involved Perception, Awareness and Knowledge relationship with attitude, then relationship of attitude on Behavior towards the brand. This research study is an effort to explore the difference in the understanding of marketers and non-marketers about their perception, awareness, knowledge, attitude and behavior about the subliminal messages in advertising.
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